Hello Business Etiquette readers and welcome back to
Business Etiquette 101! Today we’re going to briefly speak about pictures and
which ones can be used from other sources. For starters there are two main ways
in which you can use photos that are not your originals—creative commons and
fair use. What are those you ask?
Fair Use: Fair
use refers to using copyrighted material that can only be used under certain
circumstances. When determining if you can use copyrighted pictures, one needs
to figure out why there are using it in the first place. If it is for
criticism, commentary, or parody, then you are fine. However if it is not, you
are liable to be sued. In addition, if it is for an educational purpose and is
using factual evidence, it is often hard to create a case against such an
issue.
Creative Commons:
Creative Commons is, “a nonprofit organization that enables the sharing and use
of creativity and knowledge through free legal tools,” according to their website.
Through their copyright licensure program, it allows the original creator to
set regulations on who and how one can use their material. But it allows for a
lot of free sharing too!
For example, here are two pictures from Creative Commons
focusing on social media. Both of these images were created by separate individuals,
however they’ve given permissions to anyone who wants to use it to do so.
Creative Commons Example #1
Creative Commons Example #2
Lastly, here is an example of Fair Use. Does it look
familiar? It should, because it’s my first slide. Technically I wasn’t supposed
to use the picture, however due to the fact that I’m using it for educational
purposes, the information is factual and it’s published by an author, I am
allowed to use it for the purposes of my slidecast.
Fair Use Example #1
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