Nest Realty Twitter Analysis

Hello business readers! Today I want to briefly analyze the Twitter page of our class client, Nest Realty. I want to point out some good factors and negative factors associated with the page. 

Let’s take a look at Figure 1. Figure 1 displays the very top of their Twitter page. The cover photo includes a frontal view of their facility and shows off their modern appeal. With their hardwood wall backing, large flat screen television displaying their logo, and large photo displaying a boat view, it gives off a “salty beach” theme Mr. Ryan Crecelius is looking for. As mentioned in the previous post, it’s helping create an identity. 

Figure 1

As we look farther into the page, we can see two other ideas come into play, ethos and pathos. Their front desk looks pretty nice right? From the layout of their own facilities, it gives the notion that the realtors who work there have good taste. This would appeal to the ethos side of their rhetorical strategies, meaning it would enhance their credibility. 

Figure 2

Let’s look at Figure 2. Figure 2 views a picture of downtown Wilmington in the 1980s in addition to how it currently looks. The picture serves as an emotional appeal for readers as one can see the beautiful restorations done in town. The picture doesn’t mention if Nest Realty did those renovations, however it makes the audience aware of the possibilities in realty and what Wilmington has to offer.  

However, something I’ve noticed is the page has been up since January and there has only be 12 tweets with little feedback given from staffers. As mentioned in my previous post, limited social media isn’t necessarily a bad thing, however there is a limit. It still needs to be used and, at the very least, used as a source of communication between customer base and company. 

Figure 3

So as with any company, there are things Nest Realty can work on, and my ENG 312 class is eager to help!